Hello there! I'm Pavel Fernandez, a UK based Product Designer & Design Lead working with agencies and in-house teams across
UX-UI PRODUCT DESIGN, APPS, WEB & EXPERIENCE
DESIGN...
A play-to-earn, blockchain-powered platform, delivering prizes on cryptocurrency and NFTs for an enthusiastic worldwide community of gamers.
NATIVE APP, AR, UX & UI
Bridging the world of His Dark Materials HBO's-BBC TV series, and their Daemons characters (animal alter egos), into our everyday lives.
NATIVE APP, Fintech, UX & UI
Providing local businesses with a versatile platform and programme to reward and share customers' loyalty.
NATIVE APP, UX & UI
A physical and mental performance tracker as part of OSTC capacitation platform for high-performing traders and other professionals.
WEB & DESKTOP APP, BRAND, SAAS, UX & UI
Evolving the usability and features of this versatile platform for 3D architectural and urbanistic design, planning and regulatory approvals for new construction projects
WHAT I DO
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UX & UI
Holistic Analysis, User Experience, User Journeys, Interaction Design, Consultancy, Service Design, Wireframes, Prototypes, Design Systems, Motion-graphics, Testing... Native and Web Apps, Websites and Experiential...
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Experience & Service Design
Holistically connecting end-users journeys with the business organization's technical and operational requirements.
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Design Direction
Define and manage design workflow and resources. Agile methodology. Team building.
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UX Research
Personas, User stories, Product proposition, Interviews, Competitive Analysis. Requirements mapping, Opportunities, risks, and goal analysis...
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Branding & Marketing
Research (market, audiences, trends...), Definition (vision, values, promise...), Design (identity, visual personality, brand guidelines...).
Marketing campaigns design and art direction...